Once you choose your path, work your hardest to be the best in the universe, and you are guaranteed to be a huge success.” ~Evel Knievel
Born and raised in New Jersey, Karni Baghdikian is a Los Angeles-based filmmaker who specializes in quirky comedy, with a penchant for mischief. A veteran of the interactive advertising world, Karni’s diverse skill set encompasses every phase of broadcast and digital production, and he is no stranger to building campaigns around a brand brief and targeted demographics. It is this type of versatility that has given Karni’s directing work tremendous results time and again; put simply he is a swiss army knife of a creative who understands the big picture and knows how to engage an audience.
Most recently, Karni directed a National TV spot for Visine and a stop motion commercial campaign for Hasbro’s KRE-O Transformers toy line, the latter of which helped win a Cannes Silver Media Lion, and has been viewed more than 9 million times online. Prior notable works include an original brick film ad campaign for the Carl’s Jr. Philly Cheesesteak Burger, a live action spot for Verizon FiOS, and the 90s period horror short “Written By,” which screened globally at eighteen film festivals, won two awards, and scored four additional nominations.
Before becoming a full-time director, Karni produced digital launch campaigns for Kia Motors, Bacardi and Fox, following a six year run as an interactive art director for freelance clients such as Monster.com, eHarmony, Epson, Schiff, E! Online and IDC.
When he’s not directing, writing, editing, or producing something, Karni daydreams, cooks, loses to his wife at tennis, and walks his super manly chihuahua, Flash.
Karni holds a B.S. in MIS/Finance from Babson College, and is a 2008 graduate of the UCLA Professional Program in Screenwriting.