Two weeks prior to the iPhone release, SimulScribe hired me to shoot an Apple parody spot for YouTube that would play on the iPhone’s lack of true visual voicemail. SimulScribe actually transcribes your voicemails to texts, while visual voicemail absolutely does not. So we shot this spot to capitalize on iPhone keyword searches, as well as seed the blogosphere so fanboys and technorati could take note of his superior product.
We rented out a sound stage with a giant cyclorama, and shot all sorts of fun material for the better part of a day, mining some real gold. In six hours, we shot six different spots, mainly because we had the place all day. This one was our favorite, the one we ultimately promoted the most and the one we got the most mileage out of. In about two months, it had 22,000 views, most of which came the week of the iPhone launch.