KRE-O “Transform Your World”

A Cannes Silver Media Lion-winning campaign I wrote and directed for Hasbro’s new Transformers-branded KRE-O construction sets, in conjunction with and Initiative USA.

Producer/Director: Karni Baghdikian
Animators: Tim Smyth, Nicole Emmons
Brick Designer: Rachel Donofrie
Production Designer: Emily Franz
Executive Producer: Sebastian Mei
Executive Producer: Kenton Langstroth
Sound Design, Mix & ADR: Pat Lydon
Production Assistant: Jeff Nao
Animation Studio: Bix Pix Entertainment